E-book

Expectations for Black Friday 2022 and how to prepare your e-commerce for success

In this e-book, we will share facts and lessons learned from Black Friday 2021, as well as predictions on consumer behavior and expectations for Black Friday 2022. In addition, you will have a complete checklist with important steps to prepare your e-commerce to succeed in the event. Happy reading!

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Expectations for Black Friday 2022

We are in the second half of the year, and one of the most important dates in retail knocks on our doors. The long-awaited Black Friday, the second most important seasonal date in retail.

With the pandemic scenario, online alternatives were the most considered options among consumers in the 2020 edition, driving the market in 2021. In addition, the unpredictable scenario led to the digital transformation of many companies that had not yet ventured into online channels in their sales strategies.

Now, with the market recovering from the crisis, consumers can return to traditional retail shopping, but many new shoppers will still prefer e-commerce for the convenience and benefits of the channel.

The expectations of e-commerce for Black Friday 2022 are very high. With changes in consumer buying behavior in recent years, the forecast is that this year's event will continue to grow digital, bringing high revenue to virtual stores.

In this e-book, we will share facts and lessons learned from Black Friday 2021, as well as predictions on consumer behavior and expectations for Black Friday 2022. In addition, you will have a complete checklist with important steps to prepare your e-commerce to succeed in the event.

Happy reading!

Codeby is a company specialized in technology that seeks to transform the shopping experience in the digital channels of our clients.
It has been in the market for more than 7 years, changing the reality of the main brands through personalized technological solutions for virtual store environments.
We have been among the MVP partners of the VTEX platform for 4 years, in addition to being important partners of platforms such as Shopify and LINX, with certified professionals in all these technologies.